"Hello Waffle."   

It's a phrase commonly said in the Hello Waffle household. Preferring to lurk around corners, "Hello Waffle" is usually uttered in surprise to the resident cat - a well-fed, extremely friendly gray Korat cat named Waffle who often believes he belongs to the canine species. 

Located in Canada, Hello Waffle Cosmetics was founded in 2014 by recent university graduate and current economics and social science recruit, Christine. As the leading Canadian indie cosmetics brand, Hello Waffle specializes in handmade cosmetics with unique proprietary and award-winning formulas. Christine bases her inspiration off fairytales as she puts it: "Everyone loves a great story". 

Hello Waffle is ever expanding and currently carries Backstreets Makeup Co., another Canadian cosmetics brand, and Howl Cosmetics, a long-wearing lipstick brand focusing on adventurous beauty.